Over the years at Modea, we worked with LENOX Tools to build a range of products, websites, and campaigns. One of the more interesting challenges was when we were tasked with creating a mini-site for LENOX's line of reciprocating saw blades. 

The goal was to tell the story of all the work that goes into making these incredibly tough blades. Rather than row with the industry (super-manly, macho, tough), we developed a series of intelligent, behind-the-scenes videos shot with Phantom Flex and Red cameras. These videos formed the backbone of the site, along with an interactive blade application selector, ultimately leading the user towards signing up for a free trial blade. 

Roles: video concept, video director, site concept (team), writer